Organic Brand Influencers

Promote your brand

There is not a better spokesperson for a brand than a true fan and the growth of brand influencers is proving that. The use of brand influencers is not new to the market: From all the controversy of fake followers in 2018, the influencer marketing is here to stay, but with some new approaches.

Organic influencer marketing is the result of turning influencers into brand advocates. The influencers promote your brand simply becaue you have a great relationship with them (and that is great for companies with limited resources). The brand gets free exposure and the influencer shares something they value with their audience.

The challenge is to find the right influencers and to create a long-lasting and genuine relationship and make them want to share your content. Be careful and analyse if they match your audience and your brand values. And don’t forget to track your results to measure the ROI.

Sources: Personadesign / Paradigm marketing and design / Social bakers / Mention.